Red Bull Pride Pavilion 2024

June 2024 | San Francisco, CA

Role: Design, Visualization, detailed design, Experience Design
Partners: Out of the Ash Productions

Red Bull sought a memorable and interactive solution for their 2024 San Francisco Pride pavilion. Our solution was a compact and irresistible catwalk and photo opportunity to let each member of the crowd have their time in the limelight.

The heart of the Pavilion is a mirrored chamber with Digital Posters showcasing Red Bull’s Summer Edition product. A branded catwalk lured guests to strut their stuff for onlookers and integrated photobooth cameras. Flanking bars with integrated coolers, an elevated 2nd floor DJ station, and lush planting all contributed to a strong Pride vibe that became the life of the party at the event.